Craft in Focus Festival






Craft in Focus Festival New York
3 & 4 June 2017
VIP opening night 2 June 2017
Venue: Industry City, Brooklyn

The annual Ambacht in Beeld / Craft in Focus Festival in Amsterdam, the Netherlands, is an interactive, hands-on event focusing on master craftsmanship, and inspires a large audience of 15,000 visitors.

After four successful editions in Amsterdam, in June 2017 the first edition of the Craft in Focus Festival New York will take place at Industry City, Brooklyn. This festival presents over a hundred hands-on workshops, inspiring lectures by renowned international craftsmen, master classes for professionals and international outstanding documentaries on master craftsmanship, with participating master craftsmen and -women from a.o. the Netherlands and the USA.

For example we offer an exclusive diamond polishing master class, a workshop Star Wars Origami, a lecture by the Dutch Rijksmuseum, a screening of The birth of Saké, and a master class by renowned guitar builder Flip Scipio (who builds and restores guitars for Ry Cooder, Norah Jones and Paul Simon).

We partner with the Rijksmuseum, the Cooper Hewitt Design Museum, the Museum of Arts and Design, the Museum of the City of New York, the Metropolitan Museum, the General Society for Mechanics and Tradesmen, the New York State Museum and many more.

Our media partner is HEARST Inc., with the magazine Popular Mechanics (7,8 million readers). In total the monthly media reach of this magazine is 15 million readers.

In a world where children are swiping their iPhones and 3D printers are building houses, it is our mission that the art of true craftsmanship will survive, and that it will thrive. In a time of serial mass production and consumption, it is important to revalue the beauty of handmade quality products. We want to share the knowledge of passionate, highly skilled master craftsmen with a wide audience of all ages.

Shared heritage:
New York and Amsterdam have a centuries old shared cultural heritage: carpenters, diamond polishers, millwrights. Many Dutch craftsmen emigrated to New Amsterdam, later renamed New York. We will emphasize the rich cultural commonalities, through a specifically curated series of lectures, master classes and screenings.

We invite you to partner with us and be part of a very special event, with master classes, films, workshops and lectures. We present a thoroughly curated, interactive, hands-on, inspiring program focusing on fine craftsmanship.

Founder and director: Wendy van Wilgenburg (


To view the video impression of the 2016 Amsterdam festival, please click here.

Media partner: Popular Mechanics (monthly readers 7,8MM)
Venue: Industry City (6M square feet of innovative maker ecosystem)

We need your help to reach our goals for the 2017 Craft in Focus Festival. You can support us in the following ways:

1. Pay by Credit Card

If you are paying by credit card with a Dutch billing address, please leave the “State” field blank and use your Dutch city code in the “Zipcode” field.

2. Pay by Check

If you would like to send a check for the Craft in Focus Fund, please complete this form and make check payable to “The Netherland-America Foundation”. Please mail your check to:

The Netherland-America Foundation
505 8th Avenue, Ste 12A-05
New York, NY 10018

3. Donate shares of stock

Contact the NAF at 212-825-1221 or

FOR U.S. TAXES The Netherland-America Foundation, Inc. is a 501(c) 3 not-for-profit organization. All contributions are tax-deductible for the purpose of U. S. federal and state taxes, to the extent permitted by federal and state law. CHARITY NAVIGATOR Charity Navigator, America’s premier charity evaluator, gave the NAF a 4-star rating-their highest-for “its ability to efficiently manage and grow its finances, demonstrating to the public it is worthy of their trust.”

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